guides for online fitness coaches.
what actually works for getting clients, pricing your coaching, content, ads and sales. written by zac perna.
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How to Get Your First Online Coaching Clients as a Personal Trainer
Your first online clients come from people who already know you: your phone contacts, your PT clients and your followers. Here's the order to work them in.
How Much to Charge for Online Fitness Coaching (and How to Raise Your Prices)
Price online fitness coaching as a program sold by the month or upfront, never by the week. Starting ranges, the maths, and how to raise prices.
Personal Trainer to Online Coach: How to Make the Switch Without Quitting Cold
Go from in-person PT to online coaching without losing income: start hybrid with your existing clients, then trim sessions as online income replaces them.
Organic Content or Paid Ads? What Online Fitness Coaches Should Do First
Online fitness coaches should get clients organically first. Start Meta ads once your content, DMs and client results already work. Here's how to tell.
Is a Business Coach Worth It for Online Fitness Coaches? An Honest Answer
A business coach is worth it for fitness coaches when you'll do the work and they've built what you want. When it isn't, and what to ask on the sales call.
The best business coaches for online fitness coaches (2026)
An honest comparison of the main business coaching programs for online fitness coaches and personal trainers: who each one suits, how they run, and what they cost where it's published.