About Zac

10 years in the industry.

Built a $300K/month coaching business. Made 4 million from online coaching. Still run e-commerce brands.

And I was terrible at this when I started. No confidence on camera. No credentials that mattered. I spent $140K on mentors over four years figuring out what actually works. Now I teach it.

$300K
Peak monthly revenue
10
Years in the industry
$140K+
Spent on mentors
500+
Coaches trained
Zac Perna
$140K+
Spent learning what works
Core Philosophy

You don't need to be special.

You need the right things in the right order with the right support. That's what this is.

What you DON'T need
  • An exceptional physique
  • A massive social media following
  • Years of experience
  • Special credentials or certifications
  • Perfect circumstances
What you DO need
  • To do the right things
  • In the right order
  • With the right guidance and systems
The Journey

From zero to here.

2015

Started in the Industry

Started posting with a HUGE fear of judgement. Realised fitness was the only thing I cared about but didn't know how to make a career from it without spending 12 hours a day on the gym floor.

2017

Launched Fitness Coaching

Started online fitness coaching with zero clients. Terrible on camera, no confidence, but willing to learn.

2019

Hit First $10K Month

After years of refining systems, finally cracked the code on scalable client acquisition.

2021

Hit $120K/Month

Built fitness coaching to its peak. Made a few million total from online coaching.

2022

Invested in Mentorships

Invested in mentorships to learn the skills that created $1M/month businesses.

2023

Founded The Social Blueprint

Started teaching other coaches the exact systems that worked — and what no one teaches — that fast-tracks the process. Focus shifted to business coaching.

Now

500+ Coaches Trained

Continuing to refine and teach what actually works, helping coaches build sustainable businesses.

What We Believe

Our values.

01

No Gatekeeping

Information is empowerment. Everything taught is not just theory or pretty hacks — it's what is actually working right now. We don't gatekeep and we give you everything you need when you need it.

02

Fun

We truly believe business should be fun and you should surround yourself with people who lift you up and support your vision.

03

Support

Part of the problem with mentorships is people don't get the support that they need. This is one thing that we pride ourselves on.

04

Action

Done is better than perfect. Speed of implementation beats waiting for the 'right time'.

05

Results

We measure success by your results, not our marketing. That's why testimonials lead.

Blueprint retreat workshop in stunning villa venue
Blueprint community having fun at pool party
Attendee writing business plan during workshop
Community bonding at night social event
Gym group photo with fitness coaches
“This training has been revised and refined based on real results with hundreds of clients. It's designed to give you maximum value and actionable strategies you can implement immediately.”
Zac Perna
Zac Perna
Founder, The Social Blueprint

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