brand new, no coaching experiencequit his job, $50k a month
no experience, still employed → $50k a month · 6 months
“it’s really allowed me to craft this lifestyle by design. i make more money than i ever have, but i work less hours.”
georgebusiness coaching for online fitness coaches
the system fitness coaches use to build $10k to $100k+ months.
no massive following. no special credentials.
just the right steps, in the right order, with real support behind you. built by a coach who's done it, and still does.
$380kbest month$4mfrom online coaching500+coaches trained
zac pernafounder of the blueprint · coaching online since 2016
does this sound familiar?
you want to coach online.
or maybe you already do and it's just… not working the way you thought it would.
you're posting content. you're trying to get leads. and you're still stuck at $5k months. or $0 months. or "i got three cheap clients and i have no idea how to get more" months.
you're charging like $70 a week because you don't feel like you can charge more. you're overthinking every post. you're trying to solve step 10 before you've done step 2.
you know this can work. you've seen other coaches doing it. you just feel like something is missing.
the method
five things move the needle. that's it.
get these five working together and the maths just works.
how each one works01
trust
content that makes strangers go "this person gets me."
before anyone buys from you, they need to trust you. trust comes from showing up consistently, sharing your real story, and proving you understand their struggle better than they do.
02
offer
a real transformation for a specific person with a specific pain.
not just "online fitness coaching". your offer needs to solve a real problem for a specific type of person. the more specific, the more valuable. a good niche crushes it, and some of our clients charge up to $8,000. a bad niche wastes every bit of your marketing.
03
traffic
people actually seeing your stuff. organic first, paid later.
the best offer in the world means nothing if nobody sees it. we start with organic content that builds trust while bringing eyeballs, then scale with paid ads once the foundation is there.
04
chat
take the sh*t out of your bio.
sales is conversations and calls. if your dms get ghosted by 9 out of 10 people, fixing that alone can double your sales without changing anything else.
05
close
getting the yes without feeling gross. it's learnable.
closing is a skill, not a talent. learn to handle objections, create urgency honestly, and help people make decisions that genuinely serve them.
results
real numbers from real coaches.
watch their stories. these aren't actors, they're fitness coaches who started where you are.
existing online coach$10k to $49.3k a month
$10k a month → $49.3k a month · 6 months
“when you see other people winning, it gives you the belief that you can actually do it too.”
kaseyfull time corporate worker to online coach6 to 40 clients
6 clients → 40 clients · 6 months
“you don’t have all the answers yourself. if someone can just give them to you, you cut that time in half and make money a lot quicker.”
kyrano support around her5 to 60 clients
5 clients → 60 clients · 6 months
“the biggest problem was i didn’t have people in my circle to support me. being here has been a game changer.”
debthe receipts.
screenshots from inside the blueprint.
programs
which path is right for you?
two programs, same system. the difference is where you're starting from and how fast you want to move.
startermore about starter
build your foundation.
for: just getting started, or making under $5k a month.
your offer, your content, organic traffic and sales foundations. this is where you build the machine from scratch and get your first real wins.
14-week onramp
2weekly group coaching calls
3unlimited 1-1 support calls
4reel feedback and content reviews
5expert sales and content coaches
62+ in-person events a year
scalermore about scaler
scale what's working.
for: making $5k+ a month and ready to scale.
paid traffic, funnels, tracking, advanced sales, and systems so the business doesn't collapse when you take a day off. this is where good becomes great.
1everything in starter
21-on-1 coaching with a head coach
3private whatsapp chat with zac
46 live calls a week
5white-labelled gohighlevel crm
6facebook ads, hiring and systems
visionary: everything in scaler, plus free international events each year, 1-1 private mentorship with zac, and access to zac's business network. not sure which fits? we'll work it out on the call.
about zac
10+ years in the industry.
built a coaching business to a $380k month. made $4 million from online coaching. still run e-commerce brands.
and i was terrible at this when i started. no confidence on camera. no credentials that mattered. i spent $140k on mentors over four years working out what actually works and what's a waste of time. now i teach it.
500+coaches mentored2016started coaching online
"i've been where you are. let me show you the path i wish someone had shown me."
be honest with yourself
is this right for you?
the blueprint works for fitness coaches who can say yes to most of these.
01
i'm willing to take action, even when it's uncomfortable.
02
i understand building a business takes real work.
03
i want skills i'll own forever, not rented results.
04
i'm coachable and open to doing things differently.
05
i'm ready to commit 6 months to change my life.
faq
common questions.
who is the blueprint for?fitness professionals, personal trainers, nutritionists and wellness coaches who want to build or scale an online coaching business. even if you've never coached online, there's a program for you. whether you're just starting out or trying to break through a revenue plateau, we've got a track record for where you are.
how much time do i need to commit?we recommend at least 5 hours a week implementing what you learn. it's done-with-you coaching, not a self-paced course, so it takes work on both ends. most students see real results within 90 days of consistent implementation.
what if i don't have a large following?you don't need one. we teach organic growth and paid acquisition. many of our most successful students started with fewer than 1,000 followers. it's about the right conversations, not vanity metrics.
is there a guarantee?yes. if you go through the material, implement what we prescribe, and don't at least make your investment back, we'll refund your investment. we're confident because we've seen it work hundreds of times.
how is this different from other programs?it's built specifically for fitness professionals by someone who's done it. zac built his own coaching business from scratch and still runs it today. you get strategies that are working right now, not theory, and the material and expert help keep getting upgraded.
do i get access to zac directly?yes. depending on your program you'll get zac through weekly group calls, 1-on-1 sessions or the private community. scaler and visionary include direct coaching access with personal feedback on your business.
what if i'm not tech-savvy?no stress. the program is beginner-friendly, and our done-for-you templates and step-by-step tutorials make it easy to set everything up, even if you've never built a website or run an ad.
ready to build something real?
if any of this landed, apply for a call. we'll look at where you are, where you want to go, and tell you honestly whether we're the right fit.
stay massive.