Privacy Policy

The Social Blueprint is an independent education and coaching business operated by Zac Perna. Throughout this policy, “we,” “us,” and “our” refer to The Social Blueprint. If you have any questions about this policy, you can reach us at support@thesocialblueprint.com.

We collect information you voluntarily provide and information gathered automatically, including:

• Contact details — such as your name, email address, and phone number when you opt in to a free resource, book a call, or apply to a program.
• Usage and device data — such as your IP address, browser type, pages viewed, and referring source, collected through cookies and similar technologies.
• Marketing attribution data— such as UTM parameters and ad click identifiers (including Meta's fbp and fbc values) used to measure ad performance.

We use the information we collect to:

• Deliver the free training, workbooks, and resources you request.
• Schedule and conduct clarity or strategy calls you book with us.
• Send you relevant updates, offers, and educational content (you can opt out at any time).
• Measure and improve the performance of our website and advertising campaigns.
• Comply with legal obligations and protect against fraud or misuse.

We use cookies, pixels, and tag managers (including Google Tag Manager and the Meta Pixel via server-side Conversions API) to understand how visitors interact with our site and to measure advertising effectiveness. You can control cookies through your browser settings, though disabling them may affect site functionality.

We do not sell your personal information. We share it only with trusted service providers who help us operate our business — such as our CRM, email platform, scheduling tools, and analytics/advertising partners — and only to the extent necessary to provide those services. We may also disclose information when required by law.

The Social Blueprint is not affiliated with, endorsed by, or connected to Meta, Facebook, Instagram, Google, or any of their associated companies. When you arrive from an ad, these platforms may process data according to their own privacy policies, which we encourage you to review.

We retain personal information for as long as needed to fulfil the purposes described in this policy or as required by law. We use reasonable technical and organizational measures to protect your information, though no method of transmission or storage is completely secure.

Depending on where you live, you may have the right to access, correct, or delete your personal information, or to opt out of certain processing. To exercise these rights, contact us at support@thesocialblueprint.com.

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. Your continued use of our website after changes are posted constitutes acceptance of the updated policy.

See also our Terms of Service.